Creating a high-quality course is only half the journey. To attract learners consistently, your course must be easy to discover. This course teaches you how to optimize every element of your course listing to improve marketplace rankings, increase organic visibility, and drive more enrollments across leading online learning platforms.

Designed for instructors, coaches, educators, and digital creators, you'll learn practical marketplace SEO strategies that help your courses stand out in competitive categories. From keyword research and course positioning to optimizing titles, subtitles, descriptions, learning objectives, and metadata, every lesson focuses on increasing discoverability and improving conversion opportunities.

Through step-by-step guidance and real-world examples, you'll understand how marketplace search algorithms work, how learners discover courses, and how to position your content to attract the right audience. You'll also learn best practices for competitor analysis, category selection, course presentation, and listing optimization to maximize long-term organic growth.